Authorized Reseller Terms & Conditions

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TheStation’s reseller program is designed to help resellers sell more products and services at higher margins. TheStation offers Approved Manufacturers with Quality Approved Products.

Key Benefits for our Registered Partners

Lead Registration Margin Benefit
Reseller Incentive Program – SPIFs
Sales Support (818) 888-5333
Online Training Courses
Secure Access to reseller portal
Consolidated Product Information with Webinars and Monthly Emails
Sales Tools Including (Online Pricing & Configuration)
Demo Unit Program
Onsite Training
Dedicated Account Manager
Lead Registration Management
Joint Sales Calls with TheStation and Manufacturers
Marketing Program Support Including MDF

Why TheStation?

Storage, Data backup, Disaster Recovery and Archive is TheStation’s core Business focus. TheStation carries manufacturer’s products to cover all of these areas. From LTO, AIT, SAIT to SDLT tape libraries, drives and media— to Disk Arrays with SAN, IP SAN, NAS and DAS, everything needed to sell Data Protection Solutions to customers. Resellers have been able to leverage TheStation’s long-standing expertise in automated tape libraries and disk-based backup products. Resellers and their valued customers can also count on:

Storage Product Quality and Reliability: Rigorously tested, TheStation will not distribute any products until they are tested and verified to meet the manufacturer’s specifications and TheStation’s standards.

Outstanding Program Features: Our Web-based tools, TheStation, puts product selection, configuration, pricing and ordering information of even the most sophisticated tape library or disk-based backup systems at the fingertips of our channel partners. Our Lead Registration Program, which provides resellers with deal registration and additional product discounts, further increases reseller margin.

End-User Demand Generation: TheStation runs multiple end-user lead-generation campaigns and pushes 100 percent of the leads back to the channel.

What is the Lead Registration Program (LRP)?

The Lead Registration Program (LRP) has been established to reward the partner who first introduces TheStation’s partners tape automation and disk-based backup products to the end user. This is accomplished by an online registration process, which has become known as the Lead Registration Program (LRP).

While other storage manufacturers may provide you leads to work, TheStation takes it a step further by only providing you LRP’s that have been qualified and pre-approved.

Why does TheStation offer the Lead Registration Program (LRP)

TheStation recognizes that the greatest asset our business partners bring to us is the time they invest in promoting our products. For that reason we have established the Lead Registration Program (LRP). The LRP program provides enhanced margins to those partners who bring TheStation into potential storage deals. We also use this system to reward partners who lead with our manufacturers products by providing them qualified and pre-approved LRP’s that we acquire on behalf of our manufacture partners.

What is eligible for the LRP program?

The LRP program is applicable only to sales to end users in North America. The LRP rebate may not be applied to any opportunity for which “special pricing” (non-standard) has been approved by TheStation.

Most all tape automation and disk-based storage products are eligible for the LRP program. Most Products carry a 10 to 30% discount.

Who qualifies for a LRP?

Only one reseller can obtain LRP approval for a given opportunity. The first reseller to gain LRP approval on an opportunity will be the only reseller approved for that opportunity. This will ensure that the reseller’s investment, in developing the opportunity, is protected. TheStation and or the appropriate Manufacturers reserve the sole right of approval or denial on all LRPs. Government and education opportunities are eligible for LRP discounts.

Resellers must complete the LRP form on-line at The opportunity must be submitted at the beginning of the sales cycle in order to be considered for approval. The LRP approval must occur before product shipment(s) begin. No LRP approvals will be granted after product shipments have begun.

When is it time to LRP an opportunity?

You should LRP an opportunity when you have contacted an end user and established that he or she has a storage requirement that is expected to close within a six-month timeframe. Please Note: You are registering an end user opportunity within a company and not the company itself. There can be multiple LRP opportunities within one company and each will require a separate LRP authorization.

How do I create a LRP?

First you must be an approved TheStation Reseller. Approved Resellers must complete the LRP form on-line at Look for the Lead Registration section where you will fill out the opportunity information. At this point, you will be prompted for the following:

Customer contact information (end users only, purchasing agents are not accepted)
Tape format of interest (LTO, SDLT or AIT)
Disk-to-disk product interest (yes or no)
Capacity range of backup requirement
Product family of interest
Expected month of close (Please pay special attention to this date as it will be monitored as the timeframe in which this opportunity will generate revenue.)
If TheStation discovers that no contact was made with the end user or that the contact information is incorrect, TheStation may revoke the LRP Authorization and give it to another reseller.

How long will it take to approve my LRP?

Once your LRP request is submitted, TheStation will review it and the approval process will be completed in approximately 4 to 28 hours. Approval status (approved or declined) will be sent via email to the partner applying for the LRP. All approved LRPs are assigned an authorization number (example: LRP10003). The authorization number will be contained within the e-mail confirmation.

How do I receive the LRP discount?

If your LRP is approved, TheStation will send you an e-mail with the LRP Authorization number. The PAR discount can only be redeemed at the selected distributor, and is only valid for the end user information stated in the approved LRP. LRP discounts will not be valid for alternate or additional products, quantities or different end user ship-to addresses provided after issuance of the LRP Number unless written approval is received from TheStation or one of their approved manufacturers. LRP Numbers are issued per opportunity and can only be used for that opportunity.

TheStation will pass through the LRP rebate to the reseller at time of sale.

LRP discounts will only be paid to those partners who have registered opportunities that are closed by that partner. Payouts to partners that have LRPs that do not close the business will only be brought forward for consideration of payout by TheStation and or their Partners in the event that TheStation deems that it has erred in its policies as it relates to LRP management.

Lead Registration Program (LRP)

LRP’s are awarded to the partner who first introduces TheStation and it manufacturers to the end user. If you want to take advantage of the LRP program and the associated enhanced margins, you will be required to update the “LRP Status” of your LRP throughout the sales cycle.

If TheStation assigns a LRP to a partner, the partner will be responsible for reviewing the expected month of close and modifying if necessary. The expected month of close and the product selection tasks must be completed within 30 days of LRP assignment. If this does not occur within 30 days, the LRP will be reassigned to a TheStation representative who will review the circumstances and reassign as he or she sees fit. The partner is responsible for updating the “LRP Opportunity Status” of all LRPs throughout the sales cycle.

Contact Required LRPs:

All LRPs that originated with TheStation or their partners will require contact by the reseller in order to establish the product family interest and the expected month of close. After this procedure is completed, the opportunity will become categorized as an Active LRP.

Lost: Any opportunity that is lost to a competitor. These opportunities need to be updated and explained with whom the deal was lost to and why it was lost.

Sold: After a partner closes a sale, the partner will need to close out the LRP by marking it Sold. At this time, you will select the items you have sold, which must match the items on your purchase order. Abuse of the system in any way will be grounds for denying future use of the LRP. TheStation management reserves the right to overrule any LRP authorization.

Dissolved: Prospect lost interest, lost budget or the project was dissolved.

All LRPs in the “Expected to Close this Month” category will expire if you do not update them within 30 days of the month of close. If you need more time to close the opportunity, you simply will be required to choose a new month of close to keep your LRP active. If these LRPs are not updated as indicated, they will expire after the 30-day grace period and be returned to TheStation for further qualification. All expired LRPs that were brought to TheStation or its partners by a business partner will be returned to that business partner whenever these expired LRPs are re-qualified. Expired LRPs that were the result of a TheStation or Manufacturer Partner lead that lapsed and were re-qualified might be redirected at the discretion of the TheStation Territory Manager.

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